Your skin retains water within its natural oils to help them maintain an ordered structure around each skin cell. Each skin cell is surrounded by a variety of different natural oils. Together, the skin cells and the natural oils help form the acid mantle or barrier in the stratum corneum. Water helps increase the flexibility of the oils so the oils can surround the cells to maintain an adequate skin barrier.
During cold winter months, the skin's ability to make natural oils for the stratum corneum is greatly reduced. We have known for many years that cold weather causes skin to become dry and brittle. Recently, scientists discovered that one of the reasons is a decrease in the production of natural oils when skin is exposed to cold temperatures. If the skin is not producing enough natural oils, then we can help by adding oils.
A good moisturizer not only will add moisture to the skin, but also add some oils to the skin. A client with severe dry skin requires a moisturizer with more oils than a client with slightly dry skin. For your clients with severe dry skin, recommend a moisturizer with a greasy feel. Clients with slightly dry skin can expect improvement with a less greasy moisturizer.
However, be careful to remember that the best moisturizer is one that your clients will use. The moisturizer has to be enjoyed by your client; it has to be used regularly. If your client will not use a greasy moisturizer, then the moisturizer will sit in the bottle and you may lose future sales.
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